Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits, as well as the risks, of using different social media platforms to reach current and potential customers.

With SHEL’s Social Media Marketing – Professional Development course you will discover the specifics of how to effectively use social media marketing and its pros and cons.

The objectives of this course are to ensure you fully understand and are able to:

• Understand different social media platforms
• Identify audience
• Monitor and measure performance
• Consider pros and cons before making decisions