Sales Fundamentals Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. With…
Marketing Basics Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits, the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you…
Social Media Marketing Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits, as well as…
Human Resource Management In recent years, tasks that were originally thought to fall under the responsibility of the Human Resources department have become a part of many managers’ job descriptions. The sharing and diffusion of these tasks throughout the organization has had an impact particularly on those that are not equipped with the skills or…
Cyber Security Every organization is responsible for ensuring cybersecurity. The ability to protect its information systems from impairment or even theft is essential to success. Implementing effective security measures will not only offer liability protection; it will also increase efficiency and productivity. With SHEL’s “Cyber security” presentation, your participants will discover the fundamentals of cyber…
Office Health and Safety The productivity of a company begins with the health of its employees. While it may not always be possible to eliminate sickness, with the proper tools, reducing illness and its effects on the workplace, can be within your reach. This course will discuss the steps to implement to keep yourself and…
Negotiation Skills Although people often think of boardrooms, suits, and million dollar deals when they hear the word negotiation, the truth is that we negotiate all the time. Through this presentation participants will be able to understand the basic types of negotiations, the phases of negotiations, and the skills needed for successful negotiating. SHEL’s Negotiation…
Personal Branding Personal Branding is identifying your assets, characteristics, strengths, and skills. Understanding Personal Branding will provide advantages to your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed. With Shel’s Personal Branding –…
Customer Service Each and every one of us serves customers, whether we realize it or not. Maybe you’re on the front lines of a company, serving the people who buy your products. Perhaps you’re an accountant, serving the employees by producing their pay checks and keeping the company running. Or maybe you’re a company owner,…
Business Ethics A company’s ethics will determine its reputation. Good business ethics are essential for the long-term success of an organization. Implementing an ethical program will foster a successful company culture and increase profitability. Developing a Business Ethics program takes time and effort, but doing so will do more than improve business; it will change…
Basic Bookkeeping Numbers! Numbers! Numbers! Wherever you go, you are bound to see them. On addresses, license plates, phones, prices, and of course, money! Numbers connect us all to each other in many more ways than we might imagine. Essentially, our world revolves around numbers. Some of us enjoy dealing with numbers while others may…